World Livestock Auctioneer Championship as seen on RFD-TV

In June 1963, Livestock Marketing Association held the first annual World Livestock Auctioneer Championship (WLAC). The purpose: to spotlight North America's top livestock auctioneers and to salute their traditionally important role in the competitive livestock marketing process. Auctioneers from the United States and Canada came to the Cosmopolitan Hotel in Denver, Colorado, to show off their auctioneering talents. Twenty-three contestants sold the same 20 head of cattle over and over again.

The contest was held at hotels until 1967, when it traveled to its first LMA member market. Since then the WLAC has been held at member markets around the U.S. and Canada. Recent locations include Missouri, Montana, Tennessee, Kansas, South Dakota and Alberta, Canada.

In 2007, LMA began providing a one hour special of the WLAC on RFD-TV so that people who love the auction method of selling would be able to watch. These one hour specials are available with the DVD sets, but you can call the LMA office at 800/821-2048 or email lmainfo@lmaweb.com to order just the RFD-TV one hour program for free.